One of the things that frustrates affiliate marketers is when the business they are promoting fails to maximize their potential profit by making sure they have a solid sales funnel. For instance, an affiliate can get ranked really high in Google for lots of great keywords, but if they send all of their traffic to a site that doesn’t convert well, they’re wasting a huge potential amount of money. In the e-commerce space, it’s important to have a visually pleasing site with great organization and lots of useful information for the consumer. If you’re missing any one of those components, it can cause a huge negative impact on your business.
The problem comes when an affiliate recognizes these problems in a supplier, but the supplier refuses to change or acknowledge the issues. The affiliate is then faced with a question of whether it’s worth it to create their own e-commerce site and simply dropship/re-sell the original supplier’s goods using the improved website to properly capitalize on the traffic generated from the affiliate sites. It’s somewhat of a gamble because of the upfront investment, but in the end if you’re dealing with a clueless supplier, it’s probably for the best.